If you're submitting an effect for Instagram, there are some additional guidelines you should follow. Otherwise, your effect won't be approved during the review process.
Before you submit an effect to be published to Instagram, make sure:
It's also worth taking a look at our best practice guidelines - you'll find tips and tricks for making effects that people will want to share.
We test frame rates to avoid poor experiences for users.
Make sure the effect has an FPS of at least:
You can only include one logo in an effect, or a short catchphrase that's less than a sentence long.
If you do include text or a logo, make sure they:
Individual creators participating in the Spark Instagram Beta should note that during Beta, effects that promote businesses, product or people in the effect content, name or icon won't be approved during the review process.
A splash screen is an overlay featuring text or logos, that obscures the view of what the camera can see. Effects featuring splash screens won't be approved.
It's always a good idea to use instructions if someone needs to interact with your effect for it to work properly. For example, if somebody needs to tap the screen to trigger an animation.
Instagram effects that only work in the back camera - for example plane tracking effects - must have instructions. Here's an example of a graph built in the Patch Editor. It tells the user to flip the camera if they're using the front camera, so they can see a plane tracking effect through the back camera.
Use the built-in instructions available in Spark AR Studio. Effects using custom controls, for example pickers, keyboards and buttons won't be approved.
It's best to use either:
People like to see themselves and their friends when they're using effects. Avoid taking over the majority of the camera view or making people unrecognizable to themselves.
If you do make a mask effect that covers the face, it should react to the user. For example, it should respond to their expressions, movements or interactions. It shouldn't be a static mask.